How to Use Google AdWords and Re-Targeting to Drive Up Conversions

There are plenty of new and more effective ways of marketing on the Internet. Google is one of the largest Internet companies in the world Buy Google Reviews and among the leading players in the digital marketing world. The company has introduced plenty of new ways that marketers can make use of in their campaigns. One of these is the service known as Google AdWords.

What is Google AdWords?

Google AdWords can be described as an advertising service that Google offers to businesses that wish to place advertisements on Google’s network. Google has a vast network and commands a huge percentage of online traffic. The AdWords program allows marketers to set their own budget then pay only when users click on their advertisements. Google developed this particular service to enable small and medium size businesses advertise online at affordable rates. This is why millions of small businesses are able to advertise online at very affordable costs.

Therefore, any business or their marketers can come up with an advertisement based on keywords. These keywords are the words or phrases people enter into search engines. When entered into the query box, they will trigger ads featuring similar keywords. Users are likely to click on these ads and then visit the relevant website and use their products or services.

How Google AdWords laser targets potential customers

Google AdWords largely uses keywords. When these keywords are entered into Google search engine, the system will automatically display the relevant advertisement. Users will very likely click on the advertisement to learn more about the product or service on offer. Laser targeting of customers simply means targeting particular customers who are interested in what a particular business has to offer.

Google AdWords can achieve laser targeting simply by use of certain specific keywords relating to a business. For instance, if a keyword used in an AdWords campaign is “plastic surgeons in Bristol”, then this advertisement will appear anytime a user searches for “plastic surgeons in Bristol”. The chances of the user clicking on the advertisement and using the service are pretty high. This is how the AdWords from Google operate

Leave a Comment