A number of books, magasines and websites feature and discuss some marketing strategies for big and small businesses such as jewellery making. Here are 10 selected practical, workable and helpful marketing tips:
1. Create varied quality designs that your audience can quickly and easily choose from, this would save them time from mall hopping just to find one that appeal to them and suit their taste.
2. Display your jewellery designs in as many local events as possible, i.e. tradeshows, bazaars and festivals so that it will gain local exposure buy gold in dubai. But be selective; choose an event that would be an appropriate market for your items, one that would promote a positive image for your jewelries. Have a list of these events to calendar your display sites.
3. Come up with unique jewellery designs that can be given an appropriate catchy name that excites and intrigues. Specialised designs can have specific theme created to attract a specific age group. i.e. “my-only-love” jewellery design can become popular to single and married couples. An added explanation of the meaning behind the design could make it a gift item intended to send a specific message or to symbolise a personal feeling. With this, you will create a specific receptive market of your merchandise.
4. Lend some of your attention-getting jewelleries to selected friend; have them wear it on a regular basis. This is a free public display and marketing campaign. Provide them brochures and calling cards to be given to persons who will compliment the jewellery. For every sold item, your friend gets a commission.
5. Network with professional women who love to use sets to go with their professional wardrobes. Sell your items directly in their offices, home or parties. Offer to give talks in their organisations on topics related to jewellery business like jewellery making, selecting jewelleries and wearing jewelleries. Word-of-mouth is an effective and free marketing campaign.
Marcasite jewellery is often refers to silver jewellery decorated with Pyrite gemstones. Sterling Silver and marcasite have been proven to be the perfect march, because the dark coloration of marcasite and makes it blend in spectacularly without making it look like it was a cheap stone.
People, nowadays, often confuse the mineral marcasite with pyrite. The gemstone used in jewellery making is pyrite, however pyrite used as a gemstone is widely called as marcasite. The name marcasite in jewellery terminology stems from the Arabic word for Pyrite, Markaschatsa. In general, it is lighter and more brittle than pyrite, but it is never used as a gem in jewellery, because of its chemically unstable structure.
According to Archaeological record, the Incas are the first known civilisation to use marcasite jewellery. There are considerable amount of marcasite jewellery pieces found in Incan burial chambers throughout South America. There are also archaeology discoveries in ancient Greece of the use of marcasites in jewellery.
In the 1600’s, marcasite jewellery became increasingly popular due to the introducing of Sumptuary Laws which forbade the use of diamond by ordinary people but the most aristocratic. The law were later introduced to other parts of Europe, including England and France. Since marcasite is an excellent imitation of diamond, the injunctive gave a boost to its production in the Europe market. In the late 1700’s, the Swiss and Italians began to produce Marcasite for the European market.
In 18th and 19th century, silver jewellery with marcasite became very popular in Britain. The popularity reached its peak during the Queen Victoria’s reign, due to the Queen’s endearment to marcasite jewellery. She frequently wore beautiful marcasite jewellery I public as a substitute for diamonds. The lower cost of marcasite jewellery made it affordable to the masses. At the time, marcasites became the standard substitute to diamond. If it’s properly crafted, marcasites were as beautiful as diamonds.
Today, the jewellery with marcasite is as popular as ever. The combination of sterling silver and marcasite give the jewellery a special vintage look. The most popular marcasite designers are romantic Art nouveau styles and classic Art Deco styles. The most commonly seen cuttings are oval cut and trilliant cut. It’s no longer the poor relation of diamond.